News / New website brings Sainsbury Centre Collections and exhibitions to new audience

New website brings Sainsbury Centre Collections and exhibitions to new audience

The Sainsbury Centre for Visual Arts at the University of East Anglia, Norwich has officially launched a new website this week – bringing its Collections and Exhibitions to the widest possible audience.

Designed by Norwich based Special Design Studio the website delivers a much improved experience to both physical visitors to the centre and those who visit online.

The launch of the new website builds on a successful year for the Centre, after attracting record visitor numbers to the recent Masterpieces: Art and East Anglia exhibition and being announced as a finalist for the Art Fund Prize for Museum of the Year Award 2014.

The Centre’s Collections, special exhibitions and events are now more accessible thanks to the highly visual and responsive design. Items from the collection are enhanced with rich contextual information, including videos, audio clips and relevant links. Visitors can also download additional educational resources that would otherwise only be available in the gallery.

Visitors can also book tickets to exhibitions and events online whilst being provided with practical information on facilities and events allowing a smoother experience upon arrival.

Commenting Nania Tait, Director of Special Design Studio said: ‘We are delighted to work in partnership with the Sainsbury Centre to enhance their online presence. Using the Centre’s unique architecture as a design guide the site showcases the centre’s assets and the aesthetic nature of its work, bringing to life both the building as well as the fantastic collections.’

The improved online presence will further enhance and reflect the growing reputation and reach of the Sainsbury Centre as a leading cultural attraction and art institution, for East Anglia, the UK and worldwide.

Commenting on the launch Paul Greenhalgh, Director of the Sainsbury Centre said:

“2014 has been an excellent year for the Sainsbury Centre after being a finalist for the Art Fund Prize for Museum of the Year Award and welcoming a record number of 46,000 visitors with the Masterpieces show.

A much anticipated new website is the icing on the cake extending the high quality of our visitor experience to our online audience as we look to further enhance our reputation as one of the UK’s leading University museums.”